For agents working DC, Maryland and Virginia
Missed the call. Booked the appointment.
A buyer rings about your sign, hits voicemail, and calls the next agent — and you never even see the name, because Zillow only hands over a caller's details once somebody picks up1, 8. We answer that call instead, qualify them, and put the appointment on your calendar.
Appointments booked nights, weekends and holidays Inbound calls only — it never dials out Live in about a week
Your number, not an average
Put a number on the appointments you never got.
Three inputs. The arithmetic is shown underneath so you can check it.
Put a number on the appointments you never got.
Three inputs. The arithmetic is shown underneath so you can check it.
Commission walking out the door every year
$43,200
That's 3.6 closed sides a year, on 240 calls nobody picked up.
Catching just 20 of those 240 calls pays for the whole year.
The maths: missed calls per month × 12 × your close rate × your average commission. Nothing else is applied — no industry multiplier, no assumed lift. The annual cost line is Real Estate Heads' own price of $297/month.
Why this one is expensive
A missed call is an appointment the next agent booked.
On a portal lead you paid for it first. Every figure below is sourced — the ones that could not be traced to a real study were left off the page.
Zillow's number, not ours
Zillow's own Premier Agent training, on the live connection calls you pay for: “You only have to answer about half the time to get your fair share of live connections based on your share of voice.”1 Half is the bar the platform designed around.
What one of them is worth
Median existing-home price was $434,100 in July 20263. At a surveyed 2.82% buyer-side commission4 that is $12,242 gross on a single side — before your brokerage split.
The window is minutes, not hours
Calling a web lead back at 30 minutes instead of 5 drops the odds of reaching them 100×, and the odds of qualifying them 21×5. A voicemail you clear after the showing is long outside both.
Two numbers our competitors use are not on this page, because we went looking for the study behind them and there isn't one: “agents miss 40–48% of inbound calls,” and a flat per-lead price for Zillow. The first has no traceable origin. The second doesn't exist as a number — Zillow sells share of voice by ZIP code auction, reported at $300–$500 a month outside metros and $1,000+ inside them.2
How the appointment actually gets booked
It answers on the first ring and asks what you would have asked.
Your script, your qualifying questions, your calendar. It does not improvise, and it does not pretend to be you — it answers as your office.
Illustration of the call flow. Not a recording — the caller, number and address are invented.
The honest comparison
Against the alternative you'd actually consider.
Not against doing nothing — against hiring somebody to sit by the phone.
| Hiring someone to answer | Real Estate Heads | |
|---|---|---|
| Hours covered | About 40 a week — the other 128 go to voicemail | All 168. Nights, weekends, holidays |
| Cost | $38,010 a year at the median wage6, before payroll tax, cover and turnover. Covering all 168 hours takes 4.2 of them — about $159,600 in wages alone | $297 a month, no setup fee, cancel anytime |
| Pick-up time | Whenever they're free — one call at a time | First ring, every time |
| Two calls at once | Second caller waits or hangs up | Both answered simultaneously |
| Booking | Takes a message, you call back | Qualifies, then books straight into your calendar |
| Record of the call | A note, if they wrote one | Transcript and summary on the contact, automatically |
| Ramp-up | Hire, train, cover holidays, replace | Live in about a week; script changes take minutes |
How it works
Three steps, and none of them are yours.
We forward your calls
Your existing number stays your number. Unanswered calls roll over to the AI instead of to voicemail — you keep answering the ones you can.
It answers and qualifies
Buying or selling, timeline, price band, the address if they're listing. It's built on your scripts and it does not improvise.
It books the appointment
Straight into your calendar, with the transcript and a summary on the contact record. You get a text before you're out of the driveway.
Inbound only. The system answers calls that come to you — it will never place outbound calls to a list. That is a line we don't cross, and it keeps you clear of telemarketing rules.
Who you'd be dealing with
A new service, and we're not going to pretend otherwise.
Run out of Washington, DC
Built and operated by David Little. Not a reseller network, not a franchise — one operator you deal with directly.
Built on GoHighLevel Voice AI
It runs on HighLevel's own voice platform, on our agency licence. You are not paying a markup to a middleman reselling somebody else's stack.
No testimonials yet
This is new, so there aren't any real ones — and we won't be inventing them. Judge it on the live test call instead. That is the whole point of the demo.
Every figure on this page is footnoted to a named source at the bottom, including the ones that argue against us. The two statistics this industry repeats most often — that agents miss 40–48% of portal calls, and that a five-minute reply makes you 80× more likely to convert — could not be traced to a real study, so they are not on this page.
Start here
Book the demo. Watch it book an appointment.
Tier one — where everyone starts
$297 / month
No setup fee. No contract. Cancel any time.
- ✓ Every inbound call answered on your existing number, 24/7
- ✓ Callers qualified with your questions — buying or selling, timeline, price band
- ✓ The appointment booked straight into your calendar
- ✓ Caller details, transcript and summary after every call
- ✓ A text straight back on anything it can't finish, so nobody goes cold
On the call we'll take a live test call in front of you, using your own script, and you'll watch the appointment land on the calendar. If it isn't obviously better than your voicemail, don't buy it.
Most agents stay on tier one. These are for when it's working.
Everything above, plus your reviews and your website
We ask for the Google reviews, catch them, and answer them — and your website gets a refresh while we're at it. Same booked appointments, plus the reputation people check before they ever call.
Everything above, plus a video every week
One produced video a week on top — a listing, a neighbourhood piece, whatever you're pushing that month. Still no setup fee, still cancel any time.
The three things everyone asks
Will it sound like a robot and cost me the lead?
Fair question, and the honest answer is: judge it yourself on the demo call. We'll dial it in front of you. If it doesn't hold a normal conversation, you've lost fifteen minutes and nothing else.
I already answer most of my calls.
Then this is cheap insurance on the ones you don't — the 9pm call, the one that comes in while you're mid-showing, the two that land at once. Put your real numbers in the calculator above. If it doesn't clear its own cost, don't buy it.
Does it replace me?
No. It answers, asks the qualifying questions and books the appointment. You do the appointment, the negotiation and the close — the part the commission is actually for.
Where the numbers come from
- Zillow, “Connecting You to Motivated Leads,” Zillow Premier Agent 101 training, 23 January 2025. Zillow describes Connections as “agent-ready leads we connect you with live via telephone,” states that “when you accept one of these calls, we text you the lead’s name, their contact info and links to any properties they inquired about,” explains that it “systematically call[s] Zillow Premier Agents based on their share of voice in that ZIP code until we find one who can help them live by telephone,” and states: “You only have to answer about half the time to get your fair share of live connections based on your share of voice.” The same page notes Zillow gets an agent live on the phone “97% of the time” — that is Zillow eventually reaching some agent, not any one agent's answer rate.
- HousingWire, “Is Zillow Premier Agent Worth the Cost?”, updated 3 September 2025. Reports typical spend of $300–$500 per month in non-metro areas and $1,000+ per month in metros. Trade press sourced to agent interviews; no sample size disclosed.
- National Association of Realtors, Existing-Home Sales report, 11 August 2026: median existing-home sales price of $434,100 in July 2026, all housing types.
- Clever Real Estate, Average Real Estate Agent Commission Rates, February 2026 survey of 533 partner agents: 5.70% total, 2.88% listing side / 2.82% buyer side. $434,100 × 2.82% = $12,242. NAR does not publish commission rates, so no primary source for this figure exists; Clever is a discount brokerage, which is a stated interest.
- Lead Response Management Study, Dr. James Oldroyd (then MIT Sloan) with InsideSales.com, presented 16 October 2007 — three years of data across six companies, 15,000+ leads and 100,000+ call attempts. Odds of contacting a lead called at 5 minutes versus 30 minutes drop 100×; odds of qualifying drop 21×. The study states explicitly that it “did not address close ratios.” Extended in Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011: of 2,241 US companies audited, 23% never responded to a test lead at all and the average response was 42 hours. Both are vendor-funded and predate the current market; the frequently quoted “80×” figure appears in neither and is not used here.
- US Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025: Receptionists and Information Clerks (SOC 43-4171), median annual wage $38,010. One post at 40 hrs/week is 2,080 hrs/year; 24/7 cover is 8,736 hrs/year, or 4.2 full-time posts — 4.2 × $38,010 ≈ $159,600 in base wages.
- Context on the calculator's commission default: NAR's 2025 Member Profile puts median REALTOR® gross income at $58,100 across a typical 10 transaction sides — about $5,810 per side actually banked, on a typical sales volume of $2.5m. The national-median arithmetic above is gross on one side before the brokerage split, and the typical member works homes well below the national median price. Both numbers are true; they answer different questions. Set the slider to yours.
- Zillow Help Center, “Connections: Missed Connections.” On a missed connection Zillow states that “a contact’s information will be delivered once a successful connection has been made between the consumer and yourself,” and that “we are unable to provide you the consumer’s contact information unless a successful connection has occurred.” The same article puts its answer-rate guidance at “at least 50% of the call opportunities presented,” matching the training page in note 1.
The calculator uses your inputs only. It has no defaults baked into the result — change a slider and the number changes with it.